About Us

Founded by a salon owner, for salon owners

At PrettyData, were passionate about transforming the beauty industry with data-driven insights. If youre driven by innovation and eager to make an impact, explore our open roles and help shape the future of beauty tech.

About Us

Founded by a salon owner,
for salon owners

At PrettyData, were passionate about transforming the beauty industry with data-driven insights. If youre driven by innovation and eager to make an impact, explore our open roles and help shape the future of beauty tech.

About Us

Founded by a salon owner, for salon owners

At PrettyData, were passionate about transforming the beauty industry with data-driven insights. If youre driven by innovation and eager to make an impact, explore our open roles and help shape the future of beauty tech.

Our Journey

PrettyData was born out of firsthand experience of owning a salon in L.A. since 2010 and a parallel career in tech startups and finance.

Our founder has faced the challenges of running a profitable salon firsthand, the salon continues to thrive and remain profitable to this day. He applied insights from his time in finance and scaling tech businesses to his own salon. Recognizing the need for better tools, PrettyData was created to empower salons with data-driven solutions to stay profitable and competitive.

Our Purpose

Problem We’re Solving

Problem We're Solving

Our aim is to create a sustainable future for salons and beauty professionals.

In the beauty industry, staying competitive is crucial but challenging. There are over 2 million beauty salons in the US, each with an average of 10 employees and margins of 10% or less.

In the beauty industry, staying competitive is crucial but challenging. There are over 2 million beauty salons in the US, each with an average of 10 employees and margins of 10% or less.

The beauty industry is tough—salons often operate on thin margins, and beauty pros earn 20% less than the average American. Keeping up with competitors on pricing, marketing, and reputation can feel impossible. Traditional software falls short, missing the broader market insights owners need. PrettyData bridges this gap with competitive intelligence, AI-powered insights, and automations that give salons the tools to see what's happening around them, make smarter decisions, and stay ahead—so every salon and beauty professional can thrive.

This fragility means that if one beauty professional leaves and takes their clients with them, the salon is at risk of going out of business. Additionally, there are 4 million beauty professionals, 80%+ of whom are women, earning an average of $27,000 per year—20% less than the national average. This wage is hard to live on and is the #1 reason beauty professionals leave salons. To remain viable, both salons and beauty professionals need to change prices to outpace inflation and stay up to date with what competitors are doing so they don’t leave money on the table. Traditional booking software focuses on in-salon operations but neglects external market dynamics. PrettyData addresses this gap by providing competitive intelligence tools that exist for other industries into the hands of beauty professionals so they save time and make more money by allowing them to focus on their craft, not math.

This fragility means that if one beauty professional leaves and takes their clients with them, the salon is at risk of going out of business. Additionally, there are 4 million beauty professionals, 80%+ of whom are women, earning an average of $27,000 per year—20% less than the national average. This wage is hard to live on and is the #1 reason beauty professionals leave salons. To remain viable, both salons and beauty professionals need to change prices to outpace inflation and stay up to date with what competitors are doing so they don’t leave money on the table. Traditional booking software focuses on in-salon operations but neglects external market dynamics. PrettyData addresses this gap by providing competitive intelligence tools that exist for other industries into the hands of beauty professionals so they save time and make more money by allowing them to focus on their craft, not math.

Global Remote Team

Our strength lies in the diversity of our team, spread across continents and connected by a shared passion for turning data into actionable insights.

We believe that great ideas know no boundaries, and neither do we. Each flag on our map represents not just a location, but a unique voice and story that contributes to who we are as a company. At PrettyData, we're not just about numbers and analytics—it symbolizes our commitment to creating opportunities for anyone, anywhere.

Bulgaria

Netherlands

USA

France

Bulgaria

Netherlands

USA

France

Bulgaria

Netherlands

USA

France

See how your competitor's prices compare

See how your competitor's prices compare

See how your competitor's prices compare

Your competitive advantage

PrettyData is a revenue optimization platform for salon and spas. A one-stop-shop for all things about price, reputation, and marketing intelligence. Saving you time and helping you earn more so you can focus on your craft, not math.

Your competitive advantage

PrettyData is a revenue optimization platform for salon and spas. A one-stop-shop for all things about price, reputation, and marketing intelligence. Saving you time and helping you earn more so you can focus on your craft, not math.

PrettyData. 2024 © All rights reserved.

Website Design by BEHOOVE STUDIO

Your competitive advantage

PrettyData is a revenue optimization platform for salon and spas. A one-stop-shop for all things about price, reputation, and marketing intelligence. Saving you time and helping you earn more so you can focus on your craft, not math.

PrettyData. 2024 © All rights reserved.

Website Design by BEHOOVE STUDIO